{"id":1961,"date":"2022-10-20T18:14:17","date_gmt":"2022-10-20T18:14:17","guid":{"rendered":"https:\/\/destaka.com.mx\/?p=1961"},"modified":"2022-10-20T18:14:17","modified_gmt":"2022-10-20T18:14:17","slug":"que-son-las-flagship-stores","status":"publish","type":"post","link":"https:\/\/orcatest.me\/newdestaka\/2022\/10\/20\/que-son-las-flagship-stores\/","title":{"rendered":"\u00bfQu\u00e9 son las flagship stores?"},"content":{"rendered":"<p>El concepto flagship store fue importado de Estados Unidos, donde tambi\u00e9n se les llama a estas tiendas concept store o simplemente,\u00a0 flagship. Este t\u00e9rmino no fue inventado por el mundo del retail y el marketing sino que se tom\u00f3 prestado del vocabulario naval. Flagship significa \u201cbuque insignia\u201d o \u201cnave capitana\u201d.<\/p>\n<p>Un buque insignia es el barco usado por el m\u00e1ximo cargo de un conjunto de embarcaciones militares. Se trata de la primera nave, la m\u00e1s grande, la mejor adecuada y armada, b\u00e1sicamente la m\u00e1s importante de una flota. Por lo tanto, las marcas utilizan el concepto flagship como met\u00e1fora para hacer referencia a su tienda m\u00e1s representativa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1962\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs1-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs1-200x300.jpg 200w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs1-150x225.jpg 150w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs1.jpg 394w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1963\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs2-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs2-200x300.jpg 200w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs2-533x800.jpg 533w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs2-430x645.jpg 430w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs2-150x225.jpg 150w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs2.jpg 564w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1964\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs3-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs3-200x300.jpg 200w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs3-533x800.jpg 533w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs3-430x645.jpg 430w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs3-150x225.jpg 150w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/fgs3.jpg 564w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>Los aspectos que caracterizan a este tipo de tiendas son:<\/p>\n<p>1.Se trata de espacios muy grandes, ya que se acostumbra ofrecer todo el cat\u00e1logo de productos disponibles de la marca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1969 alignleft\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flagstore1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1970\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flagstore2-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1971\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flagstore3-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p>2.Est\u00e1n siempre ubicadas en las calles m\u00e1s emblem\u00e1ticas y comerciales de las grandes ciudades. A la hora de escoger el espacio adecuado para las flagships, se suele optar por edificios con una arquitectura significativa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1972\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flagstore4-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1973\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flagstore5-300x185.jpg\" alt=\"\" width=\"324\" height=\"199\" \/><\/p>\n<p>3.El dise\u00f1o de este tipo de locales\/tiendas est\u00e1 cuidado al detalle, pues se trata de un aspecto vital para la imagen de la marca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1975\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flag1-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flag1-200x300.jpg 200w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flag1-430x645.jpg 430w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flag1-150x225.jpg 150w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/flag1.jpg 528w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1976 alignnone\" src=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-188x300.png\" alt=\"\" width=\"188\" height=\"300\" srcset=\"https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-188x300.png 188w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-502x800.png 502w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-768x1223.png 768w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-964x1536.png 964w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-1286x2048.png 1286w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-430x685.png 430w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-700x1115.png 700w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1-150x239.png 150w, https:\/\/orcatest.me\/newdestaka\/wp-content\/uploads\/2022\/10\/chanel-seoul-01-1.png 1500w\" sizes=\"auto, (max-width: 188px) 100vw, 188px\" \/><\/p>\n<p>\u201cEl objetivo principal de las flagships no es que los clientes compren m\u00e1s sino, principalmente, venderles una imagen de marca.\u201d<\/p>\n<p>El dise\u00f1o de estas tiendas debe transmitir los valores de la marca, por lo tanto est\u00e1s requieren de un proyecto elaborado de interiorismo que llame la atenci\u00f3n y sobre todo que ofrezca una experiencia diferente para el cliente. Para que esto pueda suceder la marca necesita contar con un dise\u00f1o innovador, creativo y sobre todo que tengan muy bien definido lo que buscan atraer.<\/p>\n<p>Al ser la \u201csede principal\u00a0 o\u00a0 tienda representativa\u201d estos locales ofrecen un valor a\u00f1adido: darle al cliente una experiencia \u00fanica y representativa. Por esta raz\u00f3n suelen contar con zonas de descanso en las que el cliente puede relajarse y socializar.<\/p>\n<p>B\u00e1sicamente una flagship store debe ofrecer una experiencia de compra \u00fanica y distintiva para el cliente, ya que as\u00ed la marca logra transmitir lo que quiere que el cliente perciba de ellos y se sienta m\u00e1s unida a ella.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El concepto flagship store fue importado de Estados Unidos, donde tambi\u00e9n se les llama a estas tiendas concept store o<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1961","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":0,"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/posts\/1961\/revisions"}],"wp:attachment":[{"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orcatest.me\/newdestaka\/wp-json\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}